Cultural customized street lights: reviving the charm of the Tang Dynasty in the streets and alleys
In the core pedestrian block of Datang Night City in Qujiang New District, Xi'an, 268 sets of elegant and dynamic landscape lights are quietly reshaping the language of nighttime space. This is not a conventional urban lighting update, but a deep narrative with culture as the core and technology as the brush strokes - Nuoer Intelligent Technology Group relies on systematic study of regional context and cutting-edge practice of intelligent lighting environment to lead the full cycle research and implementation of the 'Nishang Chang'an' series of cultural customized street lights, marking a strategic leap in landscape lighting from functional lighting to cultural expression and experience empowerment.
Deconstructing the aesthetics of the prosperous Tang Dynasty and reconstructing the system of landscape lantern language
The 'Nishang Chang'an' series is not simply a grafting of traditional symbols, but a systematic translation based on Tang Dynasty architectural color paintings, fabric patterns, gold and silver carving, and the imagery of 'Nishang Feather Song'. The lampshade adopts high-precision laser hollowing technology to replicate typical Tang style patterns such as Baoxiang flower, honeysuckle pattern, cloud pattern, etc. Under the projection of light source, flowing silhouette poems are generated on the bluestone floor and antique wall surface; The structure of the lamp body draws on the layering rhythm of the pavilion arch of wooden architecture in the Tang Dynasty, and uses the aluminum alloy anodizing process to achieve a double color gradient of matte cinnabar and warm gold, giving consideration to the historical sense and modern material expression. Each lamp is a readable miniature visual archive of the prosperous Tang Dynasty.
Empowered by light and shadow technology, activate the nighttime vitality of urban IP
As an important carrier of the national level city IP, Xi'an Datang Never Sleeping City, this series of landscape lights deeply integrates programmable LED light color system and edge computing module, supporting dynamic light efficiency scheduling by time and scene: creating quiet ancient charm with low saturated warm white light on weekdays; During the festival period, the main scenery of the central axis is linked, presenting a gradually changing light curtain with the theme of 'the arrival of all nations'; On weekend evenings, it can respond to the flow density and automatically trigger the 'Nishang Step Shake' breathing soft light guidance mode. Of particular importance is the embedded AR interactive touch module. By scanning the QR code on the lamp post with their mobile phones, visitors can evoke augmented reality content such as virtual ladies dancing with fans or Hu Xuan musicians singing while stepping on the light, transforming static landscapes into cultural touchpoints that can be participated in, disseminated, and sedimented.
From single point lighting to ecological efficiency enhancement: the value of landscape lights is elevated
The project's effectiveness has exceeded the scope of visual beautification. Data shows that since the full operation in winter 2025, the average stay time of night tourists in Datang Night City has increased by 37%, the night revenue of surrounding cultural and creative shops has increased by 29% year-on-year, and the social media exposure of lighting check-in points has exceeded 420 million times. This confirms the essential logic of cultural customized street lights - they are not only the lighting facilities of physical spaces, but also the key nodes of the City Identity System. By accurately anchoring regional spiritual symbols, seamlessly connecting digital interaction interfaces, and continuously optimizing the humanistic experience flow, they truly achieve the organic unity of visual expression of historical context and improvement of nighttime economy.
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